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ENT 406 · Unit 5 of 6

International Expansion and Market Sequencing

Scaling Startups and High-Growth Organizations

Start unit · 4 lessons →

Learning objectives

  • Assess M&A and strategic partnership opportunities
  • Apply "International Expansion and Market Sequencing" to a real venture decision
  • Contribute to your Scale readiness assessment deliverable

Unit overview

#LessonCore idea
1The Business Context for International Expansion and Market SequencingCore frameworks for this unit
2Tools and Techniques for International Expansion and Market SequencingCore frameworks for this unit
3Managing Complexity in International Expansion and Market SequencingCore frameworks for this unit
4International Expansion and Market Sequencing: Executive SynthesisCore frameworks for this unit

Complete all four lessons, then finish unit assessments on this page.

Unit assessment

Complete each section below. Score 80%+ on the quiz to finish this unit's assessment.

50% applied project30% case work20% knowledge checks

Exercises

Apply what you learned in this unit with structured practice.

ExerciseApplied practice: International Expansion and Market Sequencing45 min
Complete a focused practice exercise on **International Expansion and Market Sequencing**. 1. Choose a real company, product, or situation you know. 2. Apply one core framework from this unit to analyze it. 3. Write your analysis in 300–500 words with a clear recommendation. 4. Cite at least one credible source.

Deliverable

300–500 word analysis document saved to your portfolio under ENT 406.

Rubric

  • • Framework applied correctly (not just named)
  • • Specific evidence from a real example
  • • Clear recommendation with tradeoffs acknowledged
  • • Professional writing with source citation
ExerciseDrill: International Expansion and Market Sequencing30 min
Work through the practice problems in the unit lesson without looking at notes. Then check your work against the lesson and write a short reflection: - What you got right - One mistake you caught - One concept to review before the next unit

Deliverable

Problem solutions + 150-word reflection in your ENT 406 workbook.

Rubric

  • • Attempted all practice items before checking answers
  • • Honest reflection on errors
  • • Identifies a specific review action

Case analysis

Analyze a case using frameworks from this unit.

CaseCase analysis: International Expansion and Market Sequencing60 min
Analyze a real business case through the lens of **International Expansion and Market Sequencing**. Choose a public company event, HBR-style case, or documented decision. **Deliverable structure:** 1. Situation summary (150 words) 2. Analysis using this unit's frameworks (400 words) 3. Recommendation (150 words) 4. Risks and what would change your mind

Deliverable

2-page case write-up in your portfolio.

Rubric

  • • Case facts are accurate and sourced
  • • Analysis uses unit frameworks explicitly
  • • Recommendation is justified with tradeoffs
  • • Risks are specific, not generic

Knowledge quiz

Check your understanding before marking the unit complete.

1. RelayOps domestic cycle must hit ≤5.5 weeks before Canada Wave 1. This is an example of:

2. Canada scores higher than UK on RelayOps weighted matrix primarily because:

3. RelayOps caps active international initiatives at 2. Exceeding requires:

4. A valid Canada pilot charter includes:

5. RelayOps pauses international selling if domestic median onboarding exceeds 6 weeks for 4 weeks. This pause rule protects:

6. Matrix lite international model at RelayOps uses:

7. Customer pull for international expansion should meet which standard?

8. Executive synthesis one-slide discipline requires:

Next unit: Governance, Risk and Sustainable Scale →