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ENT 402 · Unit 4 of 6

Product-Market Fit Signals and Measurement

Product-Market Fit and Startup Experimentation

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Learning objectives

  • Run disciplined pivot vs persevere decisions
  • Apply "Product-Market Fit Signals and Measurement" to a real venture decision
  • Contribute to your Pre-scale experimentation plan deliverable

Unit overview

#LessonCore idea
1Core Principles of Product-Market Fit Signals and MeasurementCore frameworks for this unit
2Designing an Approach to Product-Market Fit Signals and MeasurementCore frameworks for this unit
3Common Risks and Failure Modes in Product-Market Fit Signals and MeasurementCore frameworks for this unit
4Product-Market Fit Signals and Measurement: Practical Decision ExerciseCore frameworks for this unit

Complete all four lessons, then finish unit assessments on this page.

Unit assessment

Complete each section below. Score 80%+ on the quiz to finish this unit's assessment.

50% applied project30% case work20% knowledge checks

Exercises

Apply what you learned in this unit with structured practice.

ExerciseApplied practice: Product-Market Fit Signals and Measurement45 min
Complete a focused practice exercise on **Product-Market Fit Signals and Measurement**. 1. Choose a real company, product, or situation you know. 2. Apply one core framework from this unit to analyze it. 3. Write your analysis in 300–500 words with a clear recommendation. 4. Cite at least one credible source.

Deliverable

300–500 word analysis document saved to your portfolio under ENT 402.

Rubric

  • • Framework applied correctly (not just named)
  • • Specific evidence from a real example
  • • Clear recommendation with tradeoffs acknowledged
  • • Professional writing with source citation
ExerciseDrill: Product-Market Fit Signals and Measurement30 min
Work through the practice problems in the unit lesson without looking at notes. Then check your work against the lesson and write a short reflection: - What you got right - One mistake you caught - One concept to review before the next unit

Deliverable

Problem solutions + 150-word reflection in your ENT 402 workbook.

Rubric

  • • Attempted all practice items before checking answers
  • • Honest reflection on errors
  • • Identifies a specific review action

Case analysis

Analyze a case using frameworks from this unit.

CaseCase analysis: Product-Market Fit Signals and Measurement60 min
Analyze a real business case through the lens of **Product-Market Fit Signals and Measurement**. Choose a public company event, HBR-style case, or documented decision. **Deliverable structure:** 1. Situation summary (150 words) 2. Analysis using this unit's frameworks (400 words) 3. Recommendation (150 words) 4. Risks and what would change your mind

Deliverable

2-page case write-up in your portfolio.

Rubric

  • • Case facts are accurate and sourced
  • • Analysis uses unit frameworks explicitly
  • • Recommendation is justified with tradeoffs
  • • Risks are specific, not generic

Knowledge quiz

Check your understanding before marking the unit complete.

1. RelayOps surveys 25 active dispatch managers: 11 say they would be 'very disappointed' if RelayOps disappeared. What is the very disappointed percentage?

2. RelayOps has 44% very disappointed, rising emergency job volume on-platform, and 68% month-two logo retention across three pilots. An engineer argues PMF is proven. Best skeptical response?

3. Which RelayOps signal is strongest evidence AGAINST declaring product-market fit?

4. RelayOps measures NPS of 62 from friendly pilot sponsors while unpaid dispatcher seats inactive exceed 35%. What failure mode is this?

5. RelayOps prices at $120 per technician per month with 85 technicians across retained pilots. What is approximate monthly recurring revenue?

6. Maya wants to call PMF when pipeline adds five new LOIs. Jordan wants month-three retention above 75% on two consecutive cohorts. Whose bar aligns with decision-grade PMF measurement?

7. RelayOps compares beachhead PMF signals: Phoenix cohort 72% month-two retention, Dallas 58%, outbound-only demos 40% very disappointed. What measurement action fits?

8. RelayOps gross margin on pilots is 78% with heavy founder-led onboarding. Investors ask if PMF is scalable. Which risk does this highlight?

Next unit: Pivots, Iteration and Roadmap Decisions →