ENT 402 · Unit 5 of 6
Pivots, Iteration and Roadmap Decisions
Product-Market Fit and Startup Experimentation
Start unit · 4 lessons →Learning objectives
- Apply PMF heuristics with skepticism
- Apply "Pivots, Iteration and Roadmap Decisions" to a real venture decision
- Contribute to your MVP experiment log deliverable
Unit overview
| # | Lesson | Core idea |
|---|---|---|
| 1 | The Business Context for Pivots, Iteration and Roadmap Decisions | Core frameworks for this unit |
| 2 | Tools and Techniques for Pivots, Iteration and Roadmap Decisions | Core frameworks for this unit |
| 3 | Managing Complexity in Pivots, Iteration and Roadmap Decisions | Core frameworks for this unit |
| 4 | Pivots, Iteration and Roadmap Decisions: Executive Synthesis | Core frameworks for this unit |
Complete all four lessons, then finish unit assessments on this page.
Unit assessment
Complete each section below. Score 80%+ on the quiz to finish this unit's assessment.
Exercises
Apply what you learned in this unit with structured practice.
Deliverable
300–500 word analysis document saved to your portfolio under ENT 402.
Rubric
- • Framework applied correctly (not just named)
- • Specific evidence from a real example
- • Clear recommendation with tradeoffs acknowledged
- • Professional writing with source citation
Deliverable
Problem solutions + 150-word reflection in your ENT 402 workbook.
Rubric
- • Attempted all practice items before checking answers
- • Honest reflection on errors
- • Identifies a specific review action
Case analysis
Analyze a case using frameworks from this unit.
Deliverable
2-page case write-up in your portfolio.
Rubric
- • Case facts are accurate and sourced
- • Analysis uses unit frameworks explicitly
- • Recommendation is justified with tradeoffs
- • Risks are specific, not generic
Knowledge quiz
Check your understanding before marking the unit complete.
1. After four weeks RelayOps median dispatch is 6.5 minutes with 48% dispatcher DAU. Kill criteria called for meaningful improvement and 80% DAU. What disciplined roadmap decision fits?
2. RelayOps considers a customer-segment pivot from commercial HVAC to property-management dispatch. What should be preserved from the pivot framework?
3. Engineering has three roadmap options: mobile app (10 weeks), CRM API (6 weeks), dispatcher checklist UX (3 weeks). A3 adoption remains the binding constraint. Best iteration choice?
4. RelayOps has $265,000 remaining after the first MVP test and $45,000 monthly burn. How many months of runway remain approximately?
5. Maya labels a change 'iteration' but switches beachhead from HVAC to plumbing with new pricing and buyer. What mistake is this?
6. A board member urges roadmap commitment to a 12-month enterprise feature parity plan. RelayOps has one retained cohort and mixed city retention. Best response?
7. RelayOps documents a persevere decision: median 4.5 minutes, 82% DAU, 74% month-three retention on two staggered cohorts. What should the roadmap prioritize next?
8. Two roadmap themes compete: 'dispatcher speed' versus 'owner reporting dashboards.' Owners sign checks but dispatchers control daily use. How should RelayOps arbitrate?