Month 4 · Management Core
Marketing Management
Move from markets into customer insight and evidence-based marketing.
Key deliverable
Segmentation and research brief
Weekly schedule
Tasks complete when you finish the unit assessments.
Week 13: MKT 201 and MKT 202
MKT 201 →- lesson
MKT 201 Units 1-5: Marketing and Customer Value through Channels and Communication
- lesson
MKT 202 Units 1-5: Research Strategy through Experiments and Causal Evidence
- practice
Complete unit exercises and knowledge checks
Week 14: MKT 201 and MKT 202
MKT 201 →- lesson
MKT 201 Units 2-6: Segmentation, Targeting, and Positioning through Growth and Marketing Performance
- lesson
MKT 202 Units 2-6: Qualitative Customer Research through Decision Support
- practice
Complete unit exercises and knowledge checks
Week 15: MKT 201 and MKT 202
MKT 201 →- lesson
MKT 201 Unit 3: Customer and Market Understanding
- lesson
MKT 202 Unit 3: Survey Research
- practice
Complete unit exercises and knowledge checks
Week 16: MKT 201 and MKT 202
MKT 201 →- lesson
MKT 201 Unit 4: Product, Brand, and Pricing
- lesson
MKT 202 Unit 4: Market and Customer Analytics
- practice
Complete unit exercises and knowledge checks