Elective · Marketing and Growth
Community, Content and Organic Distribution
Community, Content and Organic Distribution. Six units covering applied topics in this concentration.
MKT 406: Community, Content and Organic Distribution
Community, Content and Organic Distribution using BrightBrew as the anchor company across all units.
How to study this course
Work unit by unit. Each lesson includes BrightBrew worked examples, practice problems with solutions, and prompts connecting to your applied project. Cross-reference MKT 201 and MKT 202 for strategy and evidence standards.
Assessment
50% applied project, 30% case work, 20% knowledge checks
Applied work
- Concentration case analysis
- Applied project
- Executive brief
Assessment
50% applied project, 30% case work, 20% knowledge checks
Each unit includes a case component aligned to this weight.
Each unit includes a case component aligned to this weight.
Each unit includes a exercise component aligned to this weight.
Open any unit below to complete exercises, project tasks, and the knowledge quiz. Units auto-complete when all assessment items are submitted and you score 80%+ on the quiz.
Concentration pathway
This course is part of the Marketing and Growth concentration. Complete at least two electives in this pathway.
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