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GPS 401 · Unit 2 of 6

Country Selection and Market Entry

Global Strategy and Multinational Management

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Unit overview

This unit develops country selection, market entry timing, and entry mode choice using Solara Foods as the anchor. You will apply country portfolio matrix, real options on entry, entry mode ladder, institutional voids screening to a live decision: Select entry mode and sequencing for Southeast Asia protein snack expansion

Learning objectives

By the end of this unit, you should be able to:

  • Explain core vocabulary for country selection, market entry timing, and entry mode choice in plain language with Solara Foods examples
  • Apply country portfolio matrix to structure options, assumptions, and tradeoffs
  • Build reconciled evidence tables with leading indicators and guardrail metrics
  • Produce a decision memo with kill criteria and stakeholder dissent

Solara scenario

Omar Haddad flags Vietnam as a greenfield opportunity while Kenya JV talks stall over local content rules. Solara compares Vietnam greenfield plant versus acquiring a local snack manufacturer in Jakarta

Lessons in this unit

  1. Foundations and framing
  2. Concepts, mechanics, and operating rhythm
  3. Frameworks, evidence, and tradeoffs
  4. Applied decisions, case analysis, and executive synthesis

Assessment

Complete the unit knowledge check and applied exercise after Lesson 4. The exercise asks for a two-page memo on Select entry mode and sequencing for Southeast Asia protein snack expansion with reconciliation checks and kill criteria.

Unit assessment

Complete each section below. Score 80%+ on the quiz to finish this unit's assessment.

50% applied project30% case work20% knowledge checks

Exercises

Apply what you learned in this unit with structured practice.

ExerciseApplied practice: Country Selection and Market Entry45 min
Complete a focused practice exercise on **Country Selection and Market Entry**. 1. Choose a real company, product, or situation you know. 2. Apply one core framework from this unit to analyze it. 3. Write your analysis in 300–500 words with a clear recommendation. 4. Cite at least one credible source.

Deliverable

300–500 word analysis document saved to your portfolio under GPS 401.

Rubric

  • • Framework applied correctly (not just named)
  • • Specific evidence from a real example
  • • Clear recommendation with tradeoffs acknowledged
  • • Professional writing with source citation
ExerciseDrill: Country Selection and Market Entry30 min
Work through the practice problems in the unit lesson without looking at notes. Then check your work against the lesson and write a short reflection: - What you got right - One mistake you caught - One concept to review before the next unit

Deliverable

Problem solutions + 150-word reflection in your GPS 401 workbook.

Rubric

  • • Attempted all practice items before checking answers
  • • Honest reflection on errors
  • • Identifies a specific review action

Case analysis

Analyze a case using frameworks from this unit.

CaseCase analysis: Country Selection and Market Entry60 min
Analyze a real business case through the lens of **Country Selection and Market Entry**. Choose a public company event, HBR-style case, or documented decision. **Deliverable structure:** 1. Situation summary (150 words) 2. Analysis using this unit's frameworks (400 words) 3. Recommendation (150 words) 4. Risks and what would change your mind

Deliverable

2-page case write-up in your portfolio.

Rubric

  • • Case facts are accurate and sourced
  • • Analysis uses unit frameworks explicitly
  • • Recommendation is justified with tradeoffs
  • • Risks are specific, not generic

Knowledge quiz

Check your understanding before marking the unit complete.

1. Solara Foods faces: Omar Haddad flags Vietnam as a greenfield opportunity while Kenya JV talks stall over local content rules. Which framing best matches executive decision practice?

2. Which evidence label is correctly applied for Solara Foods?

3. Omar Haddad asks which framework fits Solara compares Vietnam greenfield plant versus acquiring a local snack manufacturer in Jakarta. Best answer?

4. Finance challenges a $120M-scale recommendation in GPS 401. What passes scrutiny?

5. Which kill criterion is strongest for country selection, market entry timing, and entry mode choice?

6. Stakeholder dissent is healthiest when:

7. Best one-sentence decision ask for this unit?

8. Solara Foods operates in 42 markets. What mistake should you avoid?

Next unit: Global Integration and Local Responsiveness →