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ENT 405 · Unit 3 of 6

Market, Team and Product Diligence

Venture Capital and Startup Investing

Start unit · 4 lessons →

Learning objectives

  • Run due diligence across team, market, product, and economics
  • Apply "Market, Team and Product Diligence" to a real venture decision
  • Contribute to your Term sheet comparison memo deliverable

Unit overview

#LessonCore idea
1The Strategic Logic of Market, Team and Product DiligenceCore frameworks for this unit
2Methods and Models for Market, Team and Product DiligenceCore frameworks for this unit
3Evidence, Metrics and Assumptions in Market, Team and Product DiligenceCore frameworks for this unit
4Market, Team and Product Diligence: From Analysis to ActionCore frameworks for this unit

Complete all four lessons, then finish unit assessments on this page.

Unit assessment

Complete each section below. Score 80%+ on the quiz to finish this unit's assessment.

50% applied project30% case work20% knowledge checks

Exercises

Apply what you learned in this unit with structured practice.

ExerciseApplied practice: Market, Team and Product Diligence45 min
Complete a focused practice exercise on **Market, Team and Product Diligence**. 1. Choose a real company, product, or situation you know. 2. Apply one core framework from this unit to analyze it. 3. Write your analysis in 300–500 words with a clear recommendation. 4. Cite at least one credible source.

Deliverable

300–500 word analysis document saved to your portfolio under ENT 405.

Rubric

  • • Framework applied correctly (not just named)
  • • Specific evidence from a real example
  • • Clear recommendation with tradeoffs acknowledged
  • • Professional writing with source citation
ExerciseDrill: Market, Team and Product Diligence30 min
Work through the practice problems in the unit lesson without looking at notes. Then check your work against the lesson and write a short reflection: - What you got right - One mistake you caught - One concept to review before the next unit

Deliverable

Problem solutions + 150-word reflection in your ENT 405 workbook.

Rubric

  • • Attempted all practice items before checking answers
  • • Honest reflection on errors
  • • Identifies a specific review action

Case analysis

Analyze a case using frameworks from this unit.

CaseCase analysis: Market, Team and Product Diligence60 min
Analyze a real business case through the lens of **Market, Team and Product Diligence**. Choose a public company event, HBR-style case, or documented decision. **Deliverable structure:** 1. Situation summary (150 words) 2. Analysis using this unit's frameworks (400 words) 3. Recommendation (150 words) 4. Risks and what would change your mind

Deliverable

2-page case write-up in your portfolio.

Rubric

  • • Case facts are accurate and sourced
  • • Analysis uses unit frameworks explicitly
  • • Recommendation is justified with tradeoffs
  • • Risks are specific, not generic

Knowledge quiz

Check your understanding before marking the unit complete.

1. RelayOps reports 118% NRR. This primarily signals:

2. Bottom-up SOM: 12,000 ICP firms × 12% attach × $14,253 ACV ≈ ?

3. Verified ARR in diligence should tie to:

4. RelayOps cash $1.1M and burn $280K/month implies runway about:

5. Team diligence for RelayOps flags VP Sales gap. Appropriate response:

6. Customer reference scripts should ask about pain before product to:

7. LTV/CAC for RelayOps roughly 3.35x with 14-month payback suggests:

8. Diligence should end with:

Next unit: Venture Valuation and Ownership →